Platforms And Apps
Platform Power Extension in the XR Economy: A Business Model and Regulatory Challenge Based on a Layered Model
In-depth analysis of the evolution of the metaverse (XR) economy, exploring how large tech companies consolidate platform power through layered infrastructure, and the challenges faced by regulatory frameworks such as the EU DMA. From business model innovation to data governance, gaining insight into the structural changes of the next generation of digital economy.
Platform Power Extension in the XR Economy: A Layered Model Business Model and Regulatory Challenges
Introduction
Extended Reality (XR), encompassing Augmented Reality (AR), Mixed Reality (MR), and Virtual Reality (VR), is driving a new paradigm of digital interaction. It blurs the boundaries between physical and digital spaces, giving rise to the concept of the "metaverse." Tech giants such as Meta, Google, Apple, Microsoft, Amazon, ByteDance, and Tencent are all making moves in the XR field, and their platform characteristics determine the trend of power concentration in this emerging economy. However, the immersive experiences brought by XR also present complex socio-technical challenges such as information manipulation, privacy infringement, and surveillance. This analysis will adopt a layered model to deconstruct the structure of the XR economy, explore how large tech companies leverage their control across different technological layers to consolidate their platform power, and assess the applicability of existing regulatory mechanisms.
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